Wells Fargo Equipment Finance (WFEF), a division of Wells Fargo Commercial Capital (WFCC), announced the appointment of three key leaders in its Specialty Industries business unit, led by Executive Vice President Byron Payne.  

Effective immediately:

• National Sales Executive John Crum leads the Commercial Vehicle group, a top provider of loan and lease financing options to the commercial vehicle industry, which includes trucks, semi-trailers, specialty vehicles, buses and motor coaches, as well as dealer finance programs.
• National Sales Executive Jim Heron heads the Construction Industry group, which serves construction equipment end users, dealers, and manufacturers by providing a range of tailored financing and leasing solutions. Heron oversees a team of nationwide construction financing experts that provides local support and connects customers with the right products to help meet their needs.
• Newly promoted National Sales Manager Scott Dienes leads the Specialty Industries Verticals, one of six WFEF lines of business that provides customized financing to the food and agriculture, marine, automotive, and aerospace industries. He also oversees the Technology Finance platform.

Wells Fargo Equipment Finance is one of the largest bank-affiliated equipment leasing and finance businesses in the U.S. and Canada, providing equipment loans, leases, and customized financing services, plus inventory finance and syndication for many industries.

“John, Jim and Scott bring nearly a century of combined industry and leadership experience to their new roles,” said Bill Mayer, Head of Wells Fargo Equipment Finance. “Our deep bench of knowledgeable industry experts gives us flexibility to make strategic decisions that best leverage our leaders and maintain our client-centric focus.”

Crum, formerly head of the Construction group, has worked in the construction equipment finance and leasing industry for 29 years in sales and credit management. He joined Wells Fargo in 2006 to launch its construction group and became National Sales Manager in 2010. Based in Pittsburgh, Crum also served as Executive Sponsor for Wells Fargo’s annual Construction Industry Forecast, a widely cited annual survey that provides an industry outlook. He started his career with Associates Commercial Corporation after earning his bachelor’s degree from California State University, Chico.

Heron brings nearly three decades of financial industry experience to his new post. Based in Minneapolis, Heron joined Wells Fargo in 1998 and has held sales and sales management positions. Most recently, he led the Specialty Vertical business units. Prior to that, Heron lead Wells Fargo’s Middle Market Vendor Financial Services business. He earned his finance degree from the University of St. Thomas

Formerly a Regional Sales Manager in WFEF’s Middle Market Bank channel, Dienes now leads a team of equipment finance experts. Based in Chicago, Dienes joined Wells Fargo in 2012. Previously, he spent more than 12 years at GE Capital, holding various sales and sales management roles in the Commercial Equipment Finance channel. Dienes earned a finance degree from University of Colorado, Boulder.

Wells Fargo Equipment Finance is one of seven Wells Fargo lines of business that comprise Wells Fargo Commercial Capital, which also includes Capital Finance, Commercial Distribution Finance, Corporate Trust Services, Renewable Energy and Environmental Finance, Specialty Finance and Strategic Capital divisions.