Colleen Daly-Tinkham has joined Susan Carol Creative’s senior management team. Daly-Tinkham has more than 25 years of experience in marketing communications, most recently serving as Vice President of Marketing at Key Equipment Finance.

“She is a strong collaborator who will work closely with our clients to leverage our agency’s creative marketing capabilities and resources to help them achieve their objectives,” said Susan Carol, President of the full-service agency now in its 30th year.

Daly-Tinkham joins a team of public relations and media specialists, writers, designers, web and video producers focused in business-to-business markets such as financial services, technology and healthcare.

Her experience includes creating and managing marketing and demand generation strategy, content development, public relations, and digital advertising and social campaigns.

At Key, where she served in marketing roles for 14 years, she managed a team of internal and external professionals and worked closely with senior leadership to implement sales support programs designed for revenue growth.

Daly-Tinkham also developed customized partnership marketing and demand-generation initiatives to support vendor partner programs that help manufacturers expand sales with asset financing.

Daly-Tinkham previously worked for American Express in various marketing and client management roles. She currently serves as chair of the Equipment Leasing and Finance Association’s Communications Committee. She is an honors graduate of the University of New Hampshire.