Small and medium business equipment financing and leasing company Crest Capital has announced an equipment financing partnership with Billco Manufacturing, a leading producer of glass manufacturing products for nearly 60 years. By way of this partnership, Billco will now offer their customers instant payment quotes and financing via Crest Capital’s online vendor portal.
 
“We are pleased to add Billco Manufacturing to our premier partner group” stated Adrian Ludwig, Senior Account Executive of Crest Capital. “The obvious benefit to Billco is offering financing always increases sales, but there are other ‘hidden-yet-tangible’ benefits to our web portal that they’ll enjoy as well. For example, the instant payment quote feature is something our vendor partners love – their web prospects enter in an amount, hit a button, and a payment quote is e-mailed to them. The important part is the e-mail is branded with our vendor partner, in this case, Billco. Our focus groups have shown that these quote e-mails are typically printed and kept throughout the entire decision-making process – this puts a hard copy payment quote from Billco in their prospect’s hands” added Ludwig.
 
Indeed, the interesting aspect is how simple the process is. If you think about it, a “web portal” with branded e-mails sounds complicated. But according to Ludwig, the branded web portal can be setup in five minutes, complete with instant quote e-mail feature. And, if the client wishes, even more elaborate financing partnerships can be explored.

“We’re fully capable of acting as a finance partner the exact way our client wishes,” stated Ludwig. “If the client just wants an instant quote and a ‘payments here’ button, and not be involved in any other way, we can certainly do that. But some clients want more of an involvement, and, depending on how much of the payment risk they are willing to accept, all kinds of marketing options become available, like ‘no payments for six months’, or seasonal payment schedules. We’ve even attended trade shows with our partners to perform on-the-spot ‘instant financing approvals’. In the end, it’s all about what they want,” said Ludwig.