Hitachi Capital America Technology Finance announced the launch of a new website that compliments the company's financing solutions to value-added resellers (VARs) and focuses on universal branding and website navigation.

The launch of the new site – www.hitachitechfinance.com – is an important element of Hitachi Technology Finance’s rebranding campaign to promote its new name with a more focused product offering to their core client base, VARs and technology vendors. Formerly known as Global Technology Finance, Hitachi Capital America Technology Finance provides transformative flooring and lines of credit.

“Our new website is consistent with other Hitachi companies and allows us to better explain what we do and who we are,” said Hitachi Capital America Technology Finance President Paul Stemler. “I started this company more than 20 years ago because I saw a gap where traditional financing isn’t always a perfect fit. Our company has evolved and it’s only fitting that our online presence did as well.”

“We’ve worked diligently over the years to offer a solution that fits a unique market need,” said Steve Weislogel, Chief Operating Officer/Chief Financial Officer. “Our non-bank offering focuses on the credit worthiness of our VAR partner’s end customer, which allows our market offering to be covenant light, flexible, and cost effective. And with the completion of the website, we can now fully align our complete product solution online.”