GSG Financial announced it has completed its company name change to OnPoint Capital, LLC. This change is part of a larger corporate rebranding effort of its parent company OnPoint Group. The rebrand emphasizes OnPoint Capital’s commitment to expand product offerings to service its growing vendor, end user and financial partner base.

OnPoint Capital’s market presence has strengthened significantly as it has expanded its focus in regard to full-asset life cycle management and flexible financial packages. The transition to the OnPoint brand aims to better position it to meet the growing demands of its customers and prospects while maintaining a high level of excellence.

"The OnPoint Capital name clearly defines our company focus. Our new name also more accurately reflects our evolution to a financial solutions provider,” said Andrew A. Bender, President of OnPoint Capital. “As larger banks continue to try to automate processes, our partners value personalized service and customizable financial products.  With the breadth of our services expanding parallel to our partner bases and the markets in which we operate, our company is better positioned to strengthen our industry standing. This is a very exciting time for our company as we continue to position ourselves for accelerated growth in the market.”

OnPoint Capital is a captive equipment lessor and financial solutions provider based in New York City.  OnPoint Capital continues to provide asset lifecycle management solutions through its Asset Management and Remarketing business unit (OnPoint AMR). OnPoint AMR provides these services to customers through various affiliate companies within the OnPoint Group.

“Exciting things are happening at OnPoint Capital,” said Chris Meeks, Senior Vice President. “With 2,000 employees in our OnPoint Group corporate structure, we’re touching every point of an asset’s lifecycle. By utilizing this knowledge and leveraging the abilities of our affiliates, OnPoint Capital is poised to provide unique and customized solutions to our clients and partners. As a 2019 Monitor Top 100 company, I am proud of our growth as we continue to bring innovation to our industry.”