KWIPPED Inc., the Wilmington, NC-based equipment rental marketplace, announced the launch of a new equipment protection program that will be offered to its equipment rental customers. The program will be underwritten by Great American Insurance Group.

KWIPPED is an online business-to-business ecommerce marketplace where businesses can rent a wide range of equipment from a global network of equipment suppliers.

According to KWIPPED CEO, Robert Preville, “Due to the large quantities of rented equipment, our suppliers want to mitigate risk from loss and damage to their expensive equipment. Through a collaboration with Great American Insurance Group, we can now offer equipment protection backed by an A+ rated insurance carrier on the KWIPPED marketplace.”

The program enables KWIPPED suppliers to offer a loss damage waiver to KWIPPED rental customers who want a simple way to address the coverage requirement of their rental contract. Great American Insurance Group will provide insurance that protects the supplier for covered damage or loss to their equipment.

“As our business matures, it’s important for us to continue to evolve by delivering additional value to our customers and suppliers. Providing added protection against equipment damage is something our renters and suppliers have requested. We are delighted that affordable protection is now available to both parties,” Preville said.

Vic Villegas, President of the Specialty Equipment Division of Great American Insurance Group, responded, “The KWIPPED business philosophy is innovative and exciting, and we are thrilled they selected Great American to enhance their value proposition by offering protection to their customers. Our equipment rental product is a great fit for their model and we’re confident the extra peace of mind will bring value to their existing and prospective customers.”