Direct Capital announced that it it will increase its funding commitment to the franchise industry and will continue to build new programs that alleviate the challenges faced by franchisees.
 
The company said it will commit $300 million in 2013 to help fuel the growth of the franchise sector, one of the largest industries in the United States.

"Franchisees and franchisors are looking for a strong partner that has not only the capability to lend, but the experience to get the funding quickly deployed to the franchisees who need it for store development, remodels and equipment upgrades,” said Robyn Gault, Vice President of Strategic Accounts at Direct Capital. “Our deep experience lending to franchisees over the last 20 years makes us a long-standing, reliable lending source for our brand partners.”

The International Franchise Association projects 4% growth for the industry in 2013, but Direct Capital believes larger growth is possible if affordable financing is made available for franchisees.