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FAQ’s
General Information
When was Equipment Finance Advisor launched?
Equipment Finance Advisor’s website - www.equipmentfa.com, daily email news broadcast
– The Advisor Daily eBlast and Equipment Finance Advisor’s iPad/iPhone mobile apps
were launched in October 2011.
Who is the Publisher of Equipment Finance Advisor?
Equipment Finance Advisor was founded by Michael A. Toglia (Publisher).
Michael Toglia’s experience in equipment finance spans over 25 years having held
various roles in commercial credit underwriting, business origination, capital markets
and senior management in small, middle and large-ticket sectors of the equipment
finance industry. His experience includes working within direct origination, vendor
program, syndication, and buy desk segments of equipment finance. Michael also possessed
10 years experience in publishing in the commercial finance industry having served
as the director of marketing and principal of two national magazines and websites
serving the equipment finance and asset-based lending industries. He has authored
numerous articles throughout his publishing career, including most recently having
authored two articles for the Equipment Finance and Leasing Association’s (ELFA’s)
industry magazine in 2011. Michael has also served on the ELFA’s Service Provider’s
Business Council.
What makes Equipment Finance Advisor different than other publishers serving the
equipment finance sector?
Equipment Finance Advisor provides a unique view of the world of commercial equipment
finance by focusing content and resources on both sides of the equipment finance
spectrum – the lender/lessor as well as the borrower/lessee. Our goal is to meet
the editorial content needs of both participants in an equipment finance transaction
resulting in greater opportunities for long-term relationships between the two parties.
What is Search Engine Optimization (SEO) and is Equipment Finance Advisor search
engine optimized?
Search Engine Optimization (SEO) is the process of improving the visibility of a
web site or web pages in commonly used search engines. SEO considers how search
engines work, what people search for, the actual search terms typed into search
engines and which search engines are preferred by their targeted audience.
Yes, Equipment Finance Advisor utilizes the most advanced SEO methodologies available
to ensure its content and advertisements are highly visible to all search engines
on the Internet.
EDITORIAL CONTENT
Can I contribute an article or white paper to the Equipment Finance Advisor?
Yes, we encourage industry professionals to submit article ideas, articles and white
papers to our publisher for online publication. To submit content to our publisher,
click here.
How often are featured articles updated on Equipment Finance Advisor?
Featured articles are updated weekly on our website.
THE ADVISOR PROFESSIONAL NETWORK
What is The Advisor Professional Network?
The Advisor Professional Network is an industry specific network comprised of professionals
in the equipment finance industry and key decision makers in equipment intensive
companies. This network provides unique networking opportunities for professionals
within the commercial finance community and finance decision makers from companies
seeking to finance equipment acquisitions.
Joining The Advisor Professional Network provides members the unparalleled ability
to learn from and network with a multitude of finance professionals nationally.
Members enjoy the benefits of networking with peers and professionals associated
with the equipment finance industry as well as the benefits of connecting with leaders
of companies in numerous equipment intensive industries. No other network provides
access to professionals from both sides of an equipment finance transaction.
To join The Advisor Professional Network, click here .
Should I join The Advisor Professional Network?
Yes, any professional associated with the equipment finance decision making process
and professionals providing services to the commercial finance industry should join
The Advisor Professional Network. Our members include:
- Accountants
- Asset Appraisers/Equipment Valuation Professionals
- Attorneys / Legal Professionals
- Capital Markets Professionals
- Chief Financial Officers
- Contract Administration Professionals
- Controllers
- Chief Executive Officers
- Chief Operating Officers
- Collections Professionals
- Consultants
- Corporate Communications Professionals
- Credit /Underwriting Professionals
- Crisis Management Professionals
- Executive Recruiters and Staffing Professionals
- Finance Professionals
- Financial Advisors
- Human Resource Professionals
- Sales/Business Origination Specialists
- Marketing Professionals
- Operations Professionals
- Portfolio Managers
- Presidents of Companies
- Software/Hardware/IT Professionals
- Strategic Business Leaders
- Treasurers
- Workout Professionals
- Turnaround Managers
To join The Advisor Professional Network, click here.
What does it cost to become a member of The Advisor Professional Network?
Membership in The Advisor Professional Network is free. All you need to do is complete
a simple Professional Profile and start networking.
Click Here to create your free Professional Profile and start networking
today!
What is Equipment Finance Advisor’s Industry Directory?
Equipment Finance Advisor’s Industry Directory is the most detailed directory of
companies available within the commercial finance industry. Our company profile
pages funnel all critical information about your company into one easy to navigate
page.
To visit the Industry Directory, click here.
Can I search the Industry Directory for different types of companies?
Yes, the Industry Directory features an easy to use search feature and utilizes
a highly detailed search feature for finding commercial lenders/lessors nationally.
THE ADVISOR DAILY eBlast
What is The Advisor eBlast and how often is it broadcast? Is it free?
The Advisor Daily eBlast is a daily news broadcast sent via email to registered
subscribers covering news associated with the equipment finance and commercial finance
industries and includes coverage of news affecting equipment acquisition decision
makers in a multitude of equipment intensive industries. This email broadcast is
sent to over 5,000 professionals daily.
ADVERTISING
Can I advertise on Equipment Finance Advisor’s website, The Advisor Daily eBlast
and Equipment Finance Advisor’s iPad/iPhone Mobile Apps?
Yes, a variety of affordable advertising packages are available for all our platforms.
Web site advertising products include Leaderboard, Skyscraper, Large Box and Text
banner advertising options. In addition, the web site features Industry Directory
listings, Employment Advertising (jobs advertised by employers), Executive Search
Partner Programs (jobs advertised by executive recruiters serving the commercial
finance industry).
The Advisor Daily eBlast is broadcast daily to over 5,000 subscribers and features
both Banner and Text/Logo advertising products.
Equipment Finance Advisor also offers premier advertising opportunities on its iPad
and iPhone apps. These mobile apps are free to our readers and feature a premier
advertising opportunity. Mobile app advertising is available exclusively from Equipment
Finance Advisor.
To learn more about our online advertising packages and products, and to download
a full Media Planner, click here.
For advertising details, contact Michael Toglia, 484.380.3215 or mtoglia@equipmentfa.com
For full advertising specifications and recommendations, click here
EMPLOYMENT ADVERTISING
Can I advertise jobs on Equipment Finance Advisor?
Yes, both employers and executive recruiting firms serving the commercial finance
industry can advertise open jobs on Equipment Finance Advisor.
Companies seeking finance professionals may advertise utilizing Equipment Finance
Advisor’s Employment Advertising Programs featuring our exclusive BrandBuilder Program.
This special program is available for employers that want their job opportunities
to stand out above the rest.
To learn more about Employment Advertising for Employers, click here.
Executive search firms specializing in the placement of finance professionals in
the commercial finance industry can advertiser on Equipment Finance Advisor by utilizing
the Executive Search Partner Program. This unique recruiting tool was developed
specifically for executive recruiting firms.
To learn more about our Executive Search Partner Programs, click here.
For advertising details, contact Michael Toglia, 484.380.3215 or mtoglia@equipmentfa.com
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