Industry veteran Bob Rinaldi, President of Bob Rinaldi, LLC, has added the latest video entry into what he refers to as “self-care” with an entertaining interview with Michael Giannini of Ventura Cigars to his "Diversions" blog.

In the video, Rinaldi talks with Giannini, one of the most flamboyant individuals you will encounter, about a novel way in which Ventura cigars envisions a new paradigm for an old product, cigars. His new brand Archetype cigars includes the whole experience around a cigar that combines, a story, award-winning products and artwork/branding into a new product that speaks to its customer.

The "Diversions" blog can be found at https://bobrinaldi.com/diversions. The blog and video series focus on cigars, spirits and stories, as well as suggested “must visit” locations that industry members have found noteworthy during their business travels.

Bob Rinaldi provides advisory services to independent lessors, financial institutions, industry service providers, manufacturers and international firms entering the U.S. equipment finance marketplace. Major services include new business development and confidential advisory services to principals and CEOs of his clients.