GSG Financial, a captive equipment finance company, announced it has launched a new business unit focused on providing material handling asset management and remarketing services. The new business unit, GSG Asset Management and Remarketing (GSG AMR), already is supporting equipment finance companies to help them regain control of the asset lifecycle on their material handling portfolio.

"Our AMR business was born out of necessity to maximize the value our own portfolio of forklifts and other material handling equipment," said Andrew Bender, president of GSG Financial. "As an equipment finance company since 2003, we’ve learned that to best manage our assets, we need incredible access to data, strong market knowledge and superior remarketing capabilities. Now we are making these best practices and processes, fully ingrained in our own team's DNA, available to third-party asset owners."

GSG AMR core services include buying and selling previously owned material handling equipment. GSG AMR also supports third parties with front-end residual analysis support, asset management training and education, safety training, logistics, inspections, appraisals and valuations. The technical team will continue to provide repair and refurbishing services on forklifts and other industrial equipment.

GSG AMR provides a full-service approach to asset management for third-party lessors. From front-end residual support through asset removal and remarketing, the GSG AMR turnkey solution helps equipment finance companies focus on their expertise – equipment finance. Each service can be a standalone product or can be acquired as part a comprehensive solution.