The equipment leasing industry’s exclusive thought leadership video series featured exclusively on Equipment Finance Advisor is planning for its third season. Susan Carol, president of Susan Carol Creative, the program’s creator, is currently booking interviews to be conducted in Orlando, Florida on Oct. 22rd and 23rd while equipment finance leaders will be meeting at the year’s largest industry conference.
Since launching this program in late 2015, Carol has directed and produced 15 thought leadership video interviews – each featured on YouTube. Most recent topics covered include: the emergence of Fintechs, embracing and developing next generation talent, small business lending, and numerous additional industry-centric topics. Industry leaders recently interviewed for this series include Patricia M. Voorhees, of The Alta Group, William Verhelle, of Harvard Partners, and William Phelan, of PayNet. Others have included RJ Grimshaw, of UniFi Equipment Finance and Dave Schaefer of Orion First.
To be featured in this Thought Leadership Video program or recommend an interview subject, please contact Susan Carol via email sca@scapr.com or call: 540-847-1804.
Interview sessions take roughly 30 minutes, and each video is edited into two-three- minute spots that rotate with other thought leadership videos and blogs featured on Equipment Finance Advisor’s Daily eNews Blast – reaching over 6,000 industry professionals nationwide. The only cost for the subjects interviewed is the fee for professional videotaping and editing. Subjects may use the same video content in their own digital channels in perpetuity. Equipment Finance Advisor also promotes each video via its various highly followed social media outlets.
Production of each video is produced in collaboration with Andy Vanhook and a team of highly skilled video professionals from Appeal Productions, based in Virginia.