Key Equipment Finance Vice President Colleen Daly has joined the Equipment Leasing and Finance Association's communications committee, which guides the association's internal and external communications.
 
Daly, who joined Key Equipment Finance in 2004 and leads marketing activities, will serve a two-year term on the communications committee through December 2018. In this role, she will share feedback regarding the association's communications, social media strategy, its "benefits of equipment finance" campaign and more.

"The Equipment Leasing and Finance Association is one of the most effective industry organizations in American business today," Daly said. "The communications committee plays an integral role in the association's ability to advocate for its members, and I look forward to working with committee members to contribute to the association's important work."

Prior to Key Equipment Finance, Daly was director of marketing for American Express. She has a bachelor's degree in business administration from the Whittemore School of Business and Economics at the University of New Hampshire.