Advantage Leasing Corporation has changed its trade name to Advantage+. The change was concurrent with the company's introduction of a new business loan product (Equipment Financing Agreement). The name Advantage+ is designed to reflect that the company offers multiple financial products. Vice President Mike Elton explained, "We wanted our company's name to better depict that we offer lease financing plus loans and other services."

"Although our trade name has changed, our small business focus has not.  Advantage+ will continue to offer equipment leases, but we believe most borrowers and vendors will prefer Equipment Finance Agreements to finance $2,000 to $200,000."

Advantage+ is a twenty-three year-old nationwide equipment finance company. As a direct lender, all loans are self-funded and retained in-house. The company has lent nearly a half-billion dollars to over 20,000 businesses. Advantage+ has an A+ Better Business Bureau rating.