Paul Schuldiner, Executive Vice President and Chief Lending Officer, and Patrick Norton, Executive Vice President and Head of the Equipment Finance Division at Rosenthal & Rosenthal, meet with Michael Toglia to discuss the company’s strategic entry into the commercial equipment finance sector. In this interview, Schuldiner and Norton elaborate on the timing of their decision to enter the sector, outline their go-to-market strategy as a non-bank lender serving multiple segments of the commercial finance industry, and explain why they selected the Solifi SaaS platform for this new division, drawing on their previous experience working with Solifi in the asset-based lending space.
