Susan Carol Associates Public Relations announced this week that it has unveiled a new online marketing platform that integrates all facets of communication—from publicity and digital marketing to social media—to increase the effectiveness of marketing campaigns in generating specific business leads for clients.

“We want to help our clients develop and nurture business leads based on multifaceted campaigns and provide them with robust reporting,” said Susan Carol, the agency’s owner and CEO.

“Our streamlined process delivers reports and analytics that business and healthcare executives will love. It goes beyond measuring clicks and impressions to generate actionable sales data through the use of compelling content, campaign Web landing pages and an integrated process.”

With a myriad of new media channels and the changing landscape of media and marketing providers to consider, many clients are overwhelmed with choices and are unsure what strategies work best for them, Carol noted. Her agency’s blog, PR Buzz, covers this subject and as well as journalist interviews, editorial advice and social media tips.

The agency is offering complimentary consultations during February to introduce its expanded capabilities. Susan Carol Associates, composed of a variety of writers, media specialists, web developers, designers and marketing professionals, has more than 25 years of experience serving local and national clients,.

Their clients have included equipment leasing and finance companies, consultancies, information technology providers, trade groups and healthcare providers. The firm also has worked with multinational companies and has deep experience in healthcare, technology and commercial finance.  The agency also has a website, Healthindustrywriters.com, to introduce its healthcare team and the team’s portfolio of work.

Susan Carol, APR, is an accredited member of the Public Relations Society of America and the agency is a long-standing member of the Equipment Leasing and Finance Association, and Carol a recent past board director. Her firm is active in the Fredericksburg Regional Chamber of Commerce and Carol is also on the board of the Women and Girls Fund of the Community Foundation based in Fredericksburg, Va.