Concrete Equipment Financial Services (Concrete Financing), a recognized leader in financing concrete equipment and projects, announced it will provide on-the-spot approvals to qualified OEMs, dealers and construction companies during World of Concrete, the industry’s leading conference and exposition. The event takes place Jan. 21-23, 2025, at the Las Vegas Convention Center. Concrete Financing will be located at Alliance Concrete Pumps booth C5347 and Betonstar booth C5477 throughout the exhibition.

Concrete Financing is a leading provider of capital to concrete equipment manufacturers, dealers, and customers throughout the United States and Canada. The company provides financing for a wide range of products, including concrete pumps, mixers, screeds, loaders, cranes and other assets. Concrete Financing works with many major brands and has deep industry expertise to provide flexible financing programs to meet the specific needs of OEMs and businesses. During World of Concrete, the company will utilize its state-of-the art technology to pre-approve applicants on the show floor, giving attendees the confidence to invest in new equipment and technology during the conference.

“Finding a dependable partner for sourcing capital remains one of the biggest challenges facing construction companies, dealers, and manufacturers in the concrete sector, and it’s only become more complicated over the past year, given fluctuating interest rates and elongated approval cycles,” said Alex deRosenroll, assistant vice president of Concrete Financing. “We have always looked to accelerate the lending process for our clients, and are prepared to approve qualified applicants on-the-spot during the World of Concrete event in Las Vegas. By streamlining this process for show attendees, we are looking to give dealers, manufacturers and contractors the confidence to fund new assets and support their strategic growth.”