Sudhir Amembal, an affiliate of Rinaldi Advisory Services, announced his next one-day virtual Winning With Leasing seminar will be held on Oct. 24. The seminar is an extract from his firm's flagship seminar attended by over 35,000 equipment finance professionals. Four previously scheduled seminars attracted 160 equipment finance professionals. The industry was well represented with attendance from bank-based companies, independents, captives, brokers, and service providers.

The material, after a brief introduction on the distinction (and the proper use of terminology) between the capital and FMV lease, delves into the substantial benefits of leasing (37 in all!) as well as the tax and accounting impact of both types of leases on customers. Attendees are provided with knowledge and tools on how best to understand varied customer motivations and arrive at deal-clinching responses to commonly encountered objections. It concludes with a host of approaches on how to add value, outsmart competition, and comprehend why only a few outperform.

Testimonials from some of the attendees who ranged from newcomers to those extremely well-seasoned, from account executives to CEOs, and from the front and back-office included: "I have been in the industry for over 35 years. The seminar exceeded my expectations"; "I am a newcomer to this space and it provided me with a great foundation;” and, "I gained the ability to deep dive into the world of leasing."

Amembal said, “I am more than delighted that the seminars are proving to be relevant and useful. E-learning has its place; but a live virtual seminar is more meaningful as it is interactive. This enhances the learning process. I continue to keep the fee to attend, $195 per person, at an extremely reasonable level as I do not want the cost to be a barrier to attendance."

Amembal, who pioneered lease training, has been honored by the industry in a multiplicity of ways for having led his firm in training over 80,000 equipment finance professionals worldwide, publishing 18 industry books, and providing consultancy services to a host of equipment finance companies. He chaired the annual World Leasing Conference continually from 1993 until its discontinuance in 2013. He is an inductee in ELFA's Hall of Fame, Monitor Converge 2023 and 2024 Nominee for MVP Behind the Scene, and the first-ever honorary CLFP.

For more information, please contact Sudhir Amembal at (503) 867 5065 or email him at sudhir@amembalandhalladay.com.