Sudhir Amembal, CEO of Amembal & Halladay and an affiliate of Rinaldi Advisory Services, will instruct a one-day interactive virtual seminar entitled "Winning with Leasing." The seminar is an extract from the firm's live flagship seminar attended by over 35,000 equipment finance professionals, mostly from the U.S.

The event is geared to newcomers, those in the front office, as well as management. Newcomers will gain substantial insight into the world of leasing; sales and marketing personnel will be provided with practical knowledge, approaches and tools to win incremental transactions; and management will be able to explore sales strategies from those equipment finance companies that have outperformed. Hundreds of previous testimonials validate this outcome; the one that says it all states, "This is a must for all sales teams."

Attendees will grasp the substantial benefits of leasing, know what the tax and accounting impact is on their customers, learn how best to understand varied customer motivations to lease, arrive at deal-clinching responses to commonly encountered objections, understand the significance of product differentiation, possess the ideal attributes to outsmart competition, and comprehend why only a few outperform.

To ensure a high level of interaction during the seminar, capacity will be limited.

Amembal often quotes Henry Ford who once stated, "The only thing worse than training your employees and having them leave is not training them and having them stay." To which Amembal adds: "I want to assure that meaningful training is extremely affordable so that cost is not a barrier for companies seeking to train all their newcomers and their entire sales teams. Hence, we are offering this one-day virtual seminar at $175 per person. The price includes a workbook which will serve as a perpetual reference guide."

Amembal has been honored by our industry in a multiplicity of ways for having led his firm in training over 80,000 equipment finance professionals worldwide, publishing 18 industry books, and providing consultancy services to a host of equipment finance companies as well as governments. He is an inductee in ELFA's Hall of Fame, Monitor Converge 2023 Nominee for MVP Behind the Scene, and the first honorary CLFP.

For more information, seminar agenda, or to reserve your space, contact:
Sudhir Amembal, CEO- sudhir@amembalandhalladay.com