Sudhir Amembal, an affiliate of Rinaldi Advisory Services and CEO of Amembal & Halladay, conducted a webinar on Nov. 14 entitled, "The 30 Extraordinary Benefits of Leasing!"  The one-hour webinar attracted a diverse group of attendees, which included brokers, funding sources, and service providers. The majority of attendees were from sales and marketing, but every department in an equipment finance company was represented.

The webinar commenced with Amembal stating that industry statistics reveal that the FMV lease, which is the "true" lease as distinguished from loan equivalents, represents a small percentage of total equipment financed. This is puzzling given the fact that the FMV lease is a win-win as it provides the financier with profit sources that loan-like products do not and provides their customers with a host of benefits that these loan-like products do not.

The webinar focused on the unique benefits offered by the FMV lease including benefits that stem from partial off-balance sheet financing as well as varied nuanced income tax benefits.  Attendees were provided with a comprehensive list and explanation of the 30 benefits. Amembal expressed the hope that the webinar would enable equipment finance companies to substantially enhance their marketing collateral and improve their sales pitches to customers vis a vis the FMV lease.

The feedback received was extremely positive. Comments received included "Sudhir always brings something of value;" "Very thorough and well presented;” "Excellent presentation that not only helped build a deeper understanding of FMV leases, but also a great demonstration on how to sell value based on needs;" and, "I wish this was available to me when I first started."

Amembal, who pioneered equipment lease training in the U.S., said, "There is a dearth of technical training offered in our $1.2 trillion industry. We plan to partially fill the void by offering additional technical webinars at extremely affordable prices so that cost is not a barrier to equipment finance companies sending a large number of their staff to attend these webinars.”

Amembal has been serving the global equipment finance industry since 1978. Under his stewardship, the firm has trained over 80,000 equipment finance professionals throughout the world, over 50,000 in the U.S. He has co-authored, authored and published 18 industry publications. He was inducted into ELFA's Hall of Fame in 2016 and was a nominee for "The Legend" as well as "MVP Behind the Scene" awards at the Monitor Converge 2023. He was the first person to be awarded an honorary CLFP credential by the CLFP Foundation.

For more information, please contact Sudhir Amembal: sudhir@amembalandhalladay.com