Present Values Managing Principal John Handelsman was appointed as chairman of the board of directors for Epipheo, an innovative video and digital marketing services provider whose clients have included Google, Proctor & Gamble and other big brands as well as start-up companies.
Founded in 2009, Epipheo’s 70-person in-house team is made up of exceptional visual storytellers who are passionate about translating their client’s ideas into valuable stories worth sharing.
“They are helping clients in their home-base of Cincinnati and worldwide to strategically combine digital video tailored for web, mobile and social media channels. Their services are particularly valuable when there is complex information that needs to be simplified and when there is a desire to create understanding and engagement,” said Handelsman.
As a consultant in the equipment leasing and finance industry, Handelsman is interested in introducing Epipheo to financial services providers that are beginning to embrace digital marketing strategies in B2B markets. Digital video is commonly used in consumer, technology and healthcare marketing.
The company’s core video offering helps organizations communicate in a concise, honest way about how a product or service can benefit their customers. Videos are typically shared on corporate websites and in social media campaigns through Facebook, Twitter and YouTube. They also offer workshops and webinars to provide education about digital marketing; there is a focus on showing a return on investment, Handelsman added.
Clients have included industry leaders and entrepreneurial companies such as Amazon, Visa, Facebook, Hertz Workday, and Yelp! In financial services, clients have included Equifax, USAA, and National Leasing.
Handelsman served for many months as a consultant and executive coach to CEO and former board chair John Herman.
“He has helped us move from being a mostly tactical company to an intentionally strategic perspective, with a cogent, data-based long-term plan for growth, Herman said. “We realized a key step in our evolution is creating the board chair role as a separate position – and that John would be ideally suited to fill this role. His enthusiasm, extensive leadership experience and extraordinary communication skills are a perfect mix to guide us in our journey forward.”
“From an overall perspective, the Epipheo team is among the most impressive I have ever worked with. It is a distinct honor to be asked to serve in this capacity. I am learning many new things and I am excited for their future,” Handelsman added.