Eqpme, the online heavy equipment rental marketplace, announced the launch of an equipment damage protection program that will be offered to its equipment rental customers. The program will be underwritten by Great American Spirit Insurance Company in the U.S., and by Great American Insurance Company – Canadian Branch in Canada.

Eqpme is a rental marketplace for construction equipment, facilitating the connections between owners and renters. According to Eqpme CEO Alex Mascarin, “one of the biggest bottlenecks in the equipment rental industry is making sure equipment is properly insured when out on rental. By partnering with Great American Insurance Group, we have eliminated that bottleneck and our customers can have peace of mind knowing the equipment is protected by an A+ rated insurance carrier when using the Eqpme platform.”

The program enables Eqpme equipment owners to seamlessly offer a loss damage waiver at checkout to Eqpme rental customers who want an easy and affordable way to meet the insurance requirement of their rental contract. Great American Insurance Group will provide insurance that protects the owner for covered damage or loss to their equipment. Claims can be reported directly to Great American by the owner or the renter of the equipment via the Eqpme marketplace.

“As a company focused on finding new ways to help our clients and their customers, we are delighted to work with Eqpme,” said Bryan Inman, Business Development, Great American Specialty Equipment Division. “By embedding our proven insurance solutions and excellent claims service in their technology, we are helping to reduce the friction that the coverage requirement can cause, allowing for fast and easy equipment rentals on the Eqpme marketplace.”