Crossroads Equipment Lease and Finance announced Lorraine Reynoso has been named one of Women in Trucking's 2022 Top Women to Watch in Transportation.

Having held a variety of accounting, funding and customer facing roles over the past eight years, Reynoso quickly gained valuable experience and depth of knowledge about the equipment finance industry. Most notably, she recently assumed the role of Customer Care and Servicing Manager at Crossroads Equipment Lease and Finance where she manages a team of representatives supporting customers daily. Her vision is to streamline customer requests and interactions to ensure a positive and consistent customer experience, and to uncover new business opportunities by building solid customer relationships on a foundation of trust and integrity.

Reynoso has recruited and empowered top-tier talent in her department to create a one-stop solution for all customer inquiries. Her customer-first approach, coupled with rigorous departmental training, has allowed her team to quickly process incoming calls and correspondence with a clear focus on customer satisfaction and an eye toward data quality. In addition to her roles in Customer Service and Account Servicing, Reynoso has assumed a compliance role managing Crossroads' insurance certificates to provide added value to customers and further improve their overall experience.

Reynoso exemplifies WIT's mission in several ways, including encouraging all her employees to become equipment finance industry experts and ultimately complete their Certified Lease and Finance Professional (CLFP) certification. Over 80 percent of Reynoso's team are women, all of whom are highly motivated subject matter experts. Reynoso takes every opportunity to celebrate and promote their accomplishments, both among her team and within the greater organization. She will continue to hire, elevate and empower women to take on leadership roles and challenge the perception that the transportation industry is male dominated.