Leica Geosystems announced the launch of a new, tech-driven equipment financing solution, APPROVE, for its customers.

APPROVE, which integrates financing options into Leica’s website and all points-of-sale, was developed by KWIPPED Inc., a technology firm specializing in B2B equipment sales and innovative e-commerce.

John Rowles, Leica’s eCommerce Manager, said, “Many of our online customers appreciate having the option to conserve cash by leveraging affordable monthly finance payments and APPROVE allows us to present financing payment estimates and a user-friendly digital application next to every product.

“We also like that this will be a fully-integrated, Leica-branded financing experience for our customers, so instead of sending them away to lender websites, they can easily apply from our website and stay engaged with our brand from start to finish.”

APPROVE financing deals are funded by a network of lenders that compete to earn customer business. The network allows three lenders to work each application at a time and a data-driven algorithm matches customer applications with those lenders most likely to give an approval and offer the optimum rates.

“APPROVE’s lender network can approve applications across the entire spectrum of business credit profiles - from prime credit to subprime credit and everywhere in between. Now we’re able to get more applications approved, and that means more sales and more satisfied customers,” Rowles added.