Alliance Funding Group (AFG), one of the largest privately held equipment finance companies in the U.S., announced the launch of its new domain (afg.com), logo and brand identity.

AFG has funded more than $2 billion dollars in equipment loans, leases and working capital to over 25,000 customers. Recently ranked as one of the fastest-growing independent leasing companies in the U.S., AFG possesses the financial resources, industry expertise and product knowledge to serve the needs of small and medium-sized businesses throughout the United States.

AFG has undergone a significant transformation in the past few years. While continuing to scale its Orange County, Los Angeles and Portsmouth, NH, offices, it has attracted some of the best talent in sales and operations.

In 2020, AFG acquired two highly respected equipment leasing companies—Pinnacle Capital Partners, LLC and Summit Commercial Finance. Pinnacle is a 20-year equipment lease and specialty finance company located in Tacoma, WA, while Summit is an independent specialty finance and leasing company based in Scottsdale, AZ. These acquisitions added additional sales platforms as well as experienced management leadership to the organization.

“Our company has transformed in the past few years and we wanted our identity to mirror that transformation,” said AFG’s President, Brij Patel. “We have always had the leadership, staff, systems, subject matter knowledge and internal processes to support substantial growth. This new brand now makes our way clear to become the most sought after and respected leasing company in the country.”

AFG originates leases and financing for small to mid-sized commercial enterprises including medical, construction, technology, manufacturing, federal, transportation and other diverse industries. It regularly works with hundreds of equipment vendors to originate and fund essential equipment leasing and financing contracts.