Leasepath, provider of the cloud-first Finance Origination (LOS) and Customer Engagement (CRM) platform built exclusively for asset finance, announced the successful launch of its flagship product with First Financial Equipment Leasing, the Orange County, CA-based independent provider of healthcare, material handling and automation, and technology equipment leasing.

Since 2000, First Financial is one of the largest independent lessors in equipment finance and was acquired in 2019 by JA Mitsui Leasing, Ltd., giving it the backing of a well-established global finance organization.

“First Financial Equipment Leasing is pleased to partner with Leasepath to jointly build systems that allow us to better serve our customers and to manage our growth,” said John Sandoval, Chief Operating Officer with FFEL. “We’re confident that Leasepath’s platform and ability to jointly develop with our management team will help us develop IT and work systems that maximize our people’s time and decision making, while minimizing any loss of data or reasoning in those decisions.”

First Financial is leveraging Leasepath to gain speed and better retain and manage data in its origination process, streamlining its approval process and making it easier for users to make decisions faster and more accurately. First Financial continues to work with Leasepath on additional initiatives and projects to further advance technology within their dynamic and complex operating environment. With Leasepath and the Microsoft Business Applications Platform, First Financial now has an IT platform that helps them process more transactions and analyze how to win more business today, while still being able to modify the system to fluctuating conditions tomorrow.

“Leasepath is bringing the Intelligent Workplace to equipment finance, and we’re still just scratching the surface of its potential,” said Jeff Bilbrey, Leasepath CEO. “First Financial is a dynamic, forward-thinking company that doesn’t just want to improve on yesterday’s operations; they want to be a digital organization that moves with extreme agility, and this is exactly what the cloud-first Leasepath LOS solution enables them to do today and tomorrow. We’re honored to add First Financial to our rapidly growing customer group.  They are very mature and ambitious team that will be making waves in our industry for years to come.”