Hitachi Business Finance today announced that it has launched a new website, www.hitachibusinessfinance.com. The website is the final piece in transitioning the company to its new name (formerly Hennessey Capital).

The global identity of Hitachi, Ltd. is incorporated throughout the new website, all while offering a fresh look at the selection of flexible financing solutions offered by Hitachi Business Finance.

“The new website has been designed to provide a user-friendly experience with improved navigation and functionality, and allows current and prospective clients better access to detailed information on each of our unique lending products,” said Division President & COO Mike Semanco. “The look and layout better reflects the Hitachi brand, yet emphasizes our personal commitment to helping growing companies fund business opportunities.”

A new section, the Resource Center, was added to incorporate the various educational pieces the company has assembled including case studies and articles. In particular, the Capital Conversations blog has been refreshed and will feature timely and relevant financial and business information.

Hitachi Business Finance (formerly Hennessey Capital) is a division of Hitachi Capital America Corp. and provides customized, flexible financing solutions for companies looking for creative options to grow and sustain their businesses.