GE Capital’s Commercial Distribution Finance (CDF) business will exhibit at the inaugural American International Motorcycle Expo (commonly called AIMExpo), which kicks off Oct. 16th in Orlando, FL. Billed as the motorsports industry’s first combination trade and consumer event in North America, it’s an opportunity to meet with the manufacturers and dealers that are at the heart of the business.

“We’re upbeat about what’s happening in the industry now,” said Sameer Gaur, president of CDF’s motorsports group. “We’re working every day to help dealers better finance and manage their inventory — something that’s crucial to their success. As part of this effort, we’re investing more in our proprietary COMS platform to deliver enhanced account management tools to both dealers and manufacturers.”

“This event is a great opportunity to interact with others who are as passionate about motorsports as we are,” said Sam Yourd, marketing manager of CDF’s motorsports group.