VIDEO INTERVIEW: William Wagner, Vice President of Marketing, Cloud Lending Solutions discusses how the equipment finance industry is in the beginning of the innovation cycle and the biggest challenges faced by many companies today is the actual adoption of technology. According to Wagner, while technology is being adopted today, it is not a widely accepted notion that technology will be the next wave of innovation for this industry.

Wagner explains that recognizing where challenges exist within a company, is where companies should start when considering innovating their platforms. And in many cases, the best place to start is by seeking a company’s “pain points.” According to Wagner, companies need to recognize that while their businesses are functioning well, they actually do have challenges, and today’s technology providers are prepared to create customer-centric designs and put these new capabilities into play quickly.

Wagner also discusses how security is a major concern for some users when considering working in the cloud. But understanding the levels and types of security built into a technology platform is highly important. It is important that technology providers clearly outline the types and levels of security in place to protect a company’s data, and to provide the users a clear understanding of the controls and layers of security they can add in the future – as required for any number of reasons.

Equipment Finance Advisor’s Thought Leadership Videos feature interviews with subject matter experts and leaders from bank-owned equipment finance companies, leasing companies, banks, independent commercial finance companies, consultants, service and product providers and more – offering their candid thoughts in interviews broadcast via Equipment Finance Advisor’s YouTube Channel.