Valerie L. Gerard is Co-Chief Executive Officer of The Alta Group and leads the Strategy & Competitive Alignment practice. She brings deep leadership and advising experience to Alta. In her work with clients, Valerie helps companies design and implement value-creating solutions. She partners with leadership teams on both strategic and tactical issues from growth strategies and business model optimization to multi-vendor customer financing programs and long-term capitalization. Industry recognition includes the 2023 Steven R. LeBarron Award for Principled Research by the Equipment Leasing & Finance Foundation and being named as one of the top women leaders in equipment finance by the Monitor in its inaugural listing in 2018. She can be reached at vgerard@thealtagroup.com.