What: The Equipment Leasing and Finance Association is hosting a free one-hour webinar that will showcase how equipment finance companies can use its Survey of Equipment Finance Activity (SEFA) to solve practical business problems and benchmark their businesses for success. The SEFA is the largest and most important source of statistical information on the $1 trillion equipment finance industry.

When: Wednesday, Feb. 13, 2019, at Noon Eastern

Highlights: The webinar is designed to help business leaders use the data in the SEFA to benefit their organizations. Topics will include:

• Introduction to the SEFA
• Benefits of participating in the SEFA
• Live demo of new SEFA digital resources:  MySEFA, a personalized tool to track your operational and performance statistics and compare them against your peers; Interactive SEFA Dashboard, a powerful online dashboard that showcases executive summary data from a decade of SEFA reports
• How to use the data to solve business problems, benchmark your company against the competition and identify strategic business moves
• Q&A

Who:  The webinar will be presented by John Desmond, Manager, ABAS Information Technology, PricewaterhouseCoopers, which produces the SEFA in partnership with ELFA; David Wiener, Managing Director, Client Services, The Alta Group LLC; and Bill Choi, ELFA Vice President for Research and Industry Services.

Where:  To join the webinar, please go to https://zoom.us/j/3556215699 on Feb. 13 at Noon Eastern. Audio dial-in: 646.876.9923; Meeting ID: 355 621 5699. For technical questions, call 888.799.0125.