Axis Capital has unveiled a new company name, logo and website - rebranding as Amur Equipment Finance (AmurEF). As part of the company’s 20th anniversary celebration, the corporate rebranding initiative reflects Amur Equipment Finance’s vision for the future and affirms the core values which customers have grown to appreciate and trust.

“Reflecting the characteristics of the distinctive Amur leopard in our new logo, the Amur Equipment Finance brand now showcases our best qualities as a business,” said AmurEF’s Marketing Director, Jacklynn Manning. “Our new brand represents the curiosity to learn about our customer’s specific needs, the agility to grow and change as their requirements change, and most importantly, the tenacity to do what it takes to serve our customers.” Mrs. Manning continued, “The rebrand to Amur Equipment Finance coincides with a period of strong growth in our business…it epitomizes all that we stand for, all that we can achieve together while reinforcing our overarching mission.”

The rebrand to Amur Equipment Finance includes a newly designed, robust website that provides a customer-centric experience. Full product offerings are now available to site visitors, including vendor and origination program information along with customer video testimonials and success stories. Specialized tools, such as a Section 179 Calculator, are available to assist customers with understanding and accessing the full range of AmurEF’s equipment finance products.

Malia K. Du Mont, AmurEF’s Co-President and COO stated, “Our new name appropriately reveals our long-standing membership in the global Amur family of companies.” She added, “It’s an affiliation that provides us and ultimately our customers with world-class financial expertise and products.”

AmurEF employs over 90 professionals across the United States, with key management, credit processing, underwriting, servicing, and finance functions located in its headquarters in Grand Island, Nebraska. AmurEF also has sales offices in Massachusetts, California, Texas, and Pennsylvania, with additional satellite offices located across the country.

AmurEF directly serves business owners and channel vendor partners that service an array of equipment-intensive industries including: transportation, construction, commercial and industrial equipment, food service, packaging, and printing. The company offers customized finance programs, including some with instant credit decisions and same-day funding for its business customers and vendor partners. With a dedicated support team on staff, AmurEF handles equipment financing needs ranging from as little as $10,000 to over $2 million. AmurEF has maintained a Better Business Bureau rating of A+ for 20 years.