Fleet Advantage, a leading innovator in specialty financing, fleet data analytics, fleet management services, and life cycle cost management, announced that Chief Marketing Officer Katerina Jones has been named the 2024 Marketing Mountain Mover by the Transportation Marketing & Sales Association (TMSA). The prestigious honor was revealed during the TMSA Executive Summit yesterday, October 10 in Hoboken, New Jersey. Jones will also be featured on TMSA’s “On the Move” podcast, which will be published on October 23, where she will discuss her career, industry trends, and innovative strategies for marketing in the transportation industry.

The Marketing Mountain Mover Award, presented by TMSA, recognizes individuals who have made a profound impact on their company or the transportation industry through outstanding achievements, performance, and vision. Recipients of this award are not only top performers but are also known for creating captivating marketing campaigns, designs, and messaging that resonate with their audience. Successful honorees, like Jones, demonstrate a seamless collaboration with sales teams, driving reliable ROI and aligning marketing efforts with overall business goals.

Katerina Jones stands out as an exceptional leader in the transportation and logistics industries, particularly for her adaptability and the impact she has made during critical changes. Responsible for positioning Fleet Advantage as a Billion-Dollar Brand, Jones has elevated the company’s marketing efforts through unique strategies and her forward-thinking leadership. In 2023, Jones spearheaded Fleet Advantage’s rebranding, which introduced a new logo, visual identity, and corporate video—all highlighting the company’s commitment to trusted, future-focused, and data-driven asset management solutions.

As a marketing visionary, Jones has led thought leadership initiatives that have addressed the most pressing topics in the fleet industry, such as AI in fleet operations, the CARB mandate, and the evolving challenges around diversity. Jones’ contributions have also had a tangible impact on Fleet Advantage’s bottom line, driving Lease Originations through her innovative Account-Based Marketing (ABM) campaigns.

In addition to her outstanding achievements within the company, Jones has become a respected voice across the industry. Earlier this year, she served as a Recognition Judge for the TMSA Purpose Awards, lending her expertise to the evaluation of sustainability initiatives across the industry. Her influence extends far beyond marketing, as she frequently advises Fleet Advantage’s c-suite on key strategic decisions, further enhancing collaboration and transparency within the company.

Since joining Fleet Advantage in 2014 as one of the few younger female leaders in the industry Jones has consistently pushed boundaries, not only in marketing but also in her efforts to promote diversity within the workforce. She has been a champion for mentoring women and young professionals, advocating for more diverse voices in the transportation and logistics industry.

“Katerina’s leadership has been instrumental in reshaping the way we engage with our clients and the broader industry,” said Brian Holland, President and CEO of Fleet Advantage. “Her dedication to innovation and excellence has positioned Fleet Advantage as a trailblazer in the transportation space, and we are thrilled to see her receive this well-deserved recognition from TMSA.”