Sudhir Amembal, an affiliate of Rinaldi Advisory Services and CEO of Amembal & Halladay, conducted a webinar on Feb. 13 entitled, "Winning with Leasing!” The one-hour webinar attracted over 200 equipment finance professionals. They represented a diverse group of attendees, which included brokers, funding sources and service providers. The majority of attendees were from sales and marketing; but every department in an equipment finance company was represented.

The overarching theme of the presentation was to provide guidance toward enhancing sales volume and profits. Topics covered included the myriad of benefits offered by both the finance and the operating lease, how best to gauge customer needs, how to counter commonly encountered objections, and what ideal attributes should be possessed by leasing companies to attract customers and outsmart competition.

The feedback received was extremely positive. Comments received included, "This is a must for all sales teams;” “Sudhir is the best salesman for our industry;” and “I will use many of the ideas presented in my sales presentations!”

The webinar, along with the one presented last November entitled “The 30 Extraordinary Benefits of the FMV Lease,” is a part of a set of five e-learning courses recently created by Amembal. He stated, “My desire is to make training available to the equipment finance community at extremely affordable prices so that companies can train far more of their staff than otherwise. Also, given that individuals generally seek to review material of and on, once purchased, the content of the courses does not expire.”

Amembal has been serving the global equipment finance industry since 1978. Under his stewardship, the firm has trained over 80,000 equipment finance professionals throughout the world, over 50,000 in the U.S. He has co-authored, authored and published 18 industry publications. Sudhir was inducted into ELFA's Hall of Fame in 2016 and was a nominee for "The Legend" as well as "MVP Behind the Scene" awards at the Monitor Converge 2023. He was the first person to be awarded an honorary CLFP credential by the CLFP Foundation.

For more information about the e-learning courses, please contact Amembal:
sudhir@amembalandhalladay.com