Alfa has announced the introduction of Total Originations for the U.S. auto finance market, setting a new standard for excellence and marking a significant milestone for efficiency and sophistication in auto finance software solutions.

Total Capability, the second of six releases that culminate in the full launch of Alfa Systems 6 later in 2024, introduces Total Originations, an advanced originations product designed specifically for the US auto finance sector. Covering direct and indirect lending, from quoting to funding, Total Originations represents an integrated part of the Alfa Systems platform, offering customers the full spectrum of Alfa Systems' best-in-class capabilities.

Emily Hammond, Alfa’s Head of Product, said, “We're seeing a dynamic shift in the market landscape, with new asset types, increased accessibility to customer data, and the adoption of innovative technologies that drive automation. There is also a noticeable trend toward direct lending. In response to these evolving market needs, as well as customer feedback, Alfa has expanded the functionality of our originations product to position it as the premium solution.”

Andrew Denton, Alfa’s CEO, said, “Alfa's originations functionality is already well established, serving notable brands with international reach. Total Originations offers further choice and versatility, allowing finance providers to design their own lending capabilities, releasing valuable resources to focus on more complex, higher-margin transactions. Empowering lenders with unparalleled functionality, and upholding our commitment to enabling excellence in both direct and indirect lending, Alfa continues to set industry standards.”

Efficiency, the first release in Alfa Systems 6, introduced Compose: superpersonalized screen design. The third release, satisfying emerging business models driven by net-zero and ESG regulation, will be entitled Sustainability. Alfa Systems 6 is frictionless for existing customers.