Ivory Consulting proudly celebrates its 40th anniversary as a pioneer in the equipment finance industry. Over the last four decades, Ivory Consulting has transformed into the industry’s premier provider for equipment lease and loan pricing, portfolio analysis and asset management software, along with software customizations, consulting services and training. Additionally, Ivory Consulting’s comprehensive solutions have consistently met the changing demands of the equipment finance industry, empowering lessors to achieve higher standards of accuracy, efficiency and profitability.
 
“As I look back on the past 40 years, it’s the relationships we’ve built that stand out,” said Chris Ivory, Founder of Ivory Consulting. “From the early days showcasing what was then known as TRUMP at ELA conferences to today, it’s been a remarkable journey. All along, we have been guided by our customers as we strove to create the most relied-upon solution for modeling and pricing complex, tax-advantaged leases.”
 
The creation of today’s SuperTRUMP actually began 50 years ago when Chris Ivory wrote his first, and later his second, lease analysis computer programs as an employee of two well-known lessors. Then in 1983, he and Susan Ivory founded Ivory Consulting Corporation to create a lease analysis solution and introduced the equipment finance industry to TRUMP. Replacing unreliable and error-prone spreadsheets, TRUMP, now known as SuperTRUMP, introduced a new era of efficiency and accuracy for equipment lease and loan pricing.
 
“As we look ahead to the future, it’s important to acknowledge the unwavering support from our loyal team and customers, and from the ELFA, all of whom have been our foundation for the past 40 years,” said Steve Hays-Lohrey, Co-owner of Ivory Consulting. “Thank you to everyone who has been a pivotal part of our story; your trust fuels our commitment to innovation and excellence.”
 
As Ivory Consulting marks this significant milestone of 40 years in business, we are thrilled to invite everyone to join us in a walk down memory lane at our exhibit booth at the 2023 ELFA Annual Convention. On display will be a collection of artifacts celebrating our rich history in the equipment finance industry. Please join us in commemorating this remarkable journey.