Artificial intelligence (AI) is a hot topic, but for marketers, is it the wave of the future or the flavor of the month? Join the Equipment Leasing and Finance Association for the webinar, “AI for Marketers: Embracing Analytics and Creativity” on Thursday, Sept. 28, 1-2 p.m. ET. The panel of equipment finance marketing and communications experts—all members of the ELFA Communications Committee—will discuss leveraging AI tools specifically for Marcom.

Discover some of the hands-on tools our panel utilizes daily and how to get started with enhancing output powered by machine learning. We'll tackle burning questions like AI's impact on talent and jobs, identifying dangers and avoiding pitfalls, and updates on AI regulation.

Users of all levels are welcome, whether novice or expert, to join as we discuss, debate and decide whether AI can help marketing and communications professionals work smarter, not harder.

Moderator:

• Keara M. Piekanski, MBA, Director of Marketing, Oakmont Capital Services and Chair, ELFA Communications Committee

Panelists:

• Chelsea Jensen, Senior Employee Engagement Specialist, Sasser Family Companies
• Kyle Mallinger, SVP, Marketing, Financial Partners Group
• Kristi Schon, Chief Marketing Officer, Channel
• Joseph Vu, Sr. Vice President, Marketing, QuickFi by Innovation Finance USA LLC

This event is open to all. To register, please visit https://register.gotowebinar.com/register/4857559242347390806. All who register can attend live, and will also receive a link to a recording after the event.