This year the Equipment Leasing and Finance Association (ELFA) has been recognizing companies for various lengths of membership. The Alta Group is among just nine companies marking a 25-year milestone in this trade group that represents a $1 trillion financial services sector.

“We are pleased to be among the companies being recognized for commitment to the association and the industry we exclusively serve,” said Valerie L. Gerard, co-CEO of the global advisory firm. “We value being part of the bigger picture and working to advance our common goals of fostering new ideas and services that benefit financing companies worldwide.”

“We continue to enjoy the many benefits of being active members in this community of professionals whose companies boost the world economy with capital investment in equipment in all major sectors of business,” she added.

Many of Alta’s advisors are the former heads of leading organizations in equipment finance and have held leadership positions on committees and boards of the ELFA. They value contributing to thought leadership within the association through its events and media. Currently, Gerard serves on the Equipment Leasing & Finance Foundation Board of Trustees, which was founded in 1989 by the ELFA to promote innovation and education with an eye on the industry’s future.

The association’s 575 members include independent and captive equipment leasing and finance companies, banks, financial services corporations, broker/packagers and investment banks, as well as manufacturers and service providers.

The ELFA provides member companies with a platform to promote and advocate for the equipment finance industry. This includes attracting and developing new and diverse talent; a forum for professional development and training; and a resource that develops information about, and for, the industry.

ELFA President and CEO Ralph Petta congratulated The Alta Group on achieving 25 years of membership and thanked the firm for its continuous participation in and many contributions to the association and industry.

“Since its founding in 1961, the ELFA has united the equipment finance industry under one umbrella to learn, do business and advocate for equipment finance and its important role in the U.S. economy,” said Petta. “Over the years, member companies have evolved and innovated to meet changing customer needs. This speaks to the strength and resilience of our industry as it equips American businesses to succeed and prosper.”