Quality Leasing Co., Inc. is now Quality Equipment Finance, thanks to a sustained period of record growth and a campaign to realign and reaffirm the company’s brand and positioning.

2022 saw growth in staff; restructured operations and management in its Carmel, IN headquarters and several satellite offices; and a number of new technologies. Alongside a significant 63 percent growth in year-over-year funding volume reported through 3Q22, the company added seasoned executive leadership from the industry and additional sales consultants who embody the company's commitment to personal customer service and excellence—a value customers and partners have grown to expect and trust.

In the midst of this growth, Quality has been developing new technology, refining its underwriting process and making its financing programs ever more competitive. It celebrated its 65th anniversary earlier this year by rolling out EZ-Q, a new application-only program for transactions up to $150,000. All these investments fuel Quality’s momentum going into 2023.

“We are constantly fine-tuning our newest tech platforms to make deal submissions easier, credit decisions faster and funding processes smoother for everyone involved,” said G. Paul Fogle, CLFP, Managing Director at Quality. “We wanted our brand to better reflect our position in the market.”

The company uses equipment finance agreements, or EFAs, as its primary financing method, a major factor in the renaming. Quality partnered with the growth-focused marketing agency Sands Costner to work on the rebranding. Quality now boasts a new website, new logo and a focused mission: to invest in the success of small businesses with fast and fair commercial equipment financing.

“Sands Costner helped us clarify our position and reaffirm our commitment to our customers,” said Fogle. “We’ve experienced significant growth for some time, and our programs and offerings have expanded and evolved to be more robust than ever. We haven’t forgotten that this is all about the people we empower to do big things all over the country. Our dependability and human touch are still our hallmarks.”