APPROVE announced the launch of a new tool that allows equipment sellers to embed financing estimates and application links in sales quotes with a few clicks.

The APPROVE for Equipment Vendors Chrome extension is the latest tech-based solution that APPROVE has brought to the market as it seeks to help equipment buyers and sellers more easily access the financing that is crucial to these transactions.

“We believe financing options should be proactively presented next to product sale prices at the beginning of the sales process. Promoting financing lets buyers know they can opt for an affordable monthly payment and helps businesses increase their revenue through improved sales conversion rates.,” said APPROVE CEO Robert Preville. “This new Chrome extension allows sellers to provide financing estimates and share a link to a pre-filled digital application in seconds, while they are on a call or exchanging e-mails with a potential buyer.”

APPROVE’s SaaS solution uses advanced technology to match equipment finance applications with the ideal lending solutions from its curated network of lenders. In a matter of seconds, APPROVE can provide estimated monthly financing costs that can help equipment buyers better understand their buying power.

The Chrome extension allows sales associates to quickly and easily create custom finance applications with a few mouse clicks and without leaving their browser window. APPROVE’s technology integrates seamlessly with Salesforce, QuickBooks, HubSpot and other web-based sales and quoting tools.

This is the latest tech-based solution that APPROVE has developed to ensure financing information is part of the sales conversation at every point along the buyer journey. APPROVE also offers its clients a customer-facing financing application builder that allows customers to create their own custom financing quotes while browsing an equipment dealer’s website.

These new capabilities reflect the fact that B2B equipment sales are increasingly moving to e-commerce in ways that mirror the consumer buying process. To succeed, this digitization of B2B sales must include ways for buyers to understand their various payment options and easily apply for financing if they so choose. APPROVE makes it easy for equipment sellers to provide this, which can lead to more and larger transactions.

“We are building tools to make it easier for sellers to present—and for buyers to see—financing information at the most important points of influence in the equipment sales process,” Preville said.

The APPROVE for Equipment Vendors Chrome extension is available exclusively for APPROVE customers and requires an APPROVE account.