Advance Acceptance, the equipment finance division of First Western Bank & Trust, announced the company will be known as First Western Equipment Finance effective immediately. This rebranding allows Advance Acceptance and its cleaning industry focused co-brand, All-Lines Leasing, to operate under one name and better align with its parent company First Western Bank & Trust.

Advance Acceptance, located in Eden Prairie, MN,  was founded in 1972 as a national finance and lease company, and in 2002 became a division of First Western Bank & Trust of Minot, NDa. Now operating as First Western Equipment Finance, they will continue to provide bank rate financing across a variety of industries including automotive, agriculture, geospatial, cleaning and municipal.

“Our new brand identity highlights our connection to a trusted community bank, First Western Bank & Trust. Doing business as First Western Equipment Finance, we will continue to provide attractive financing programs for vendors, distributors and our customers – all serviced by our dedicated team,” said Fred Kuhnen, General Manager of First Western Equipment Finance.

As a result of the rebranding, there will be no disruption to service and the name change will have no effect on any existing finance agreements from Advance Acceptance or All-Lines Leasing.