EquipmentWatch, the leader in data, software and insights for the heavy equipment industry, announced a new API integration relationship with EquipSnap, the new online equipment rental marketplace powered by artificial intelligence.

EquipmentWatch will provide EquipSnap with specification data for over 24,000 models of heavy equipment, and, in addition, will provide Retail Rental Rate ranges to guide rental equipment owners and renters in making smart decisions for local, regional and national rentals.

“It is incredibly important that we have the most complete and accurate specifications we can get for the equipment listed for rent at EquipSnap,” stated Joe Thomas, CEO of Immersion.ai, the startup behind EquipSnap. “That ensures our rental customers are able to select the right equipment for their specific job – the right size, the right power the right capabilities.”

Using the EquipmentWatch API, complete specifications are seamlessly provided with the equipment posting, saving the rental customer the time and hassle of having to search the information from multiple manufacturer sites.

Additionally, EquipSnap will provide rental rate guidelines by equipment and by location to ensure that owners feel confident they’re offering their equipment at the fairest possible rates.

“Every quarter we collect more than one million rental rates from over 500 rental companies, not just the biggest houses,” said George Buckley, Director of Marketing at EquipmentWatch. “This also means that renters/contractors can make smart rental decisions down to the local level.”

EquipSnap then provides the rental rates for daily, weekly, and monthly rentals.