De Lage Landen (DLL), together with Rabobank Group, signed a 3-year agreement making both DLL and Rabobank partner of the Circular Economy (CE) 100 program, an initiative by the Ellen MacArthur Foundation. This foundation is an internationally recognized player facilitating the change to the circular economy. The CE 100 program is a global platform bringing together front runners to accelerate the transition to a circular economy.

Bill Stephenson, member of the Executive Board of DLL , Chief Commercial Officer reacts: “The move to the circular economy allows DLL to extend the economical lifetime of the assets our partners distribute in their value chains. New financial solutions provide not only more flexibility and freedom of choice for end-users, but also access to new markets,”

Members of the CE 100 program include big multinational firms operating in the B2C market like Coca Cola, Ikea, H&M, Unilever as well as DLL partners Philips, Ricoh, Desso and Cisco. The program is globally recognized as a thought leader platform on the circular economy.

Joining the CE 100 program together with Rabobank strengthens DLL’s ambition to build on its Life Cycle Asset Management strategy. By 2015 Life Cycle Asset Management should be established as an integral part of DLL’s value proposition towards its partners. DLL and Rabobank are the first financial organizations joining the initiative.