Element Financial Corporation ("Element" or "the Company"), announced that it has commenced rebranding the operations of the recently acquired CoActiv Capital Partners under Element's North American identity. Effective immediately, the legal name of CoActiv Capital Partners, Inc. has been changed to Element Financial Corp. doing business as Element Financial (USA).  In conjunction with the rebranding, Element Financial (USA) has launched its new website at www.elementcorp.com.
 
"For the past several months, we have been working to integrate our operations to enable us to quickly deliver the benefits of this cross-border alliance to customers in both Canada and the United States," said Don Campbell, CEO of Element Financial (USA). "I'm very excited that our employees and customers are already finding ways to use this broader market presence to build deeper, stronger and more profitable relationships.
 
"With a well-established U.S. origination and servicing platform as an integral part of our offering, Element now has the geographic reach, funding capacity, processing systems and leadership resources to support the vendor financing needs of equipment manufacturers, dealers and distributors across a broad range of industries throughout North America," said Bradley Nullmeyer, President of Element Financial Corporation.
 
Element Financial Corporation completed its acquisition of CoActiv Capital Partners from Marubeni America Corporation and Marubeni Corporation in December 2012.
 
With total assets of approximately $1.5 billion, Element Financial Corporation is one of North America's leading independent equipment finance companies.  Element specializes in designing and implementing private-label sales-aid finance programs for equipment manufacturers across North America.  The Company delivers equipment financing services through three business units - Element Capital structures large ticket equipment financing transactions, Element Finance serves the mid-ticket equipment finance market and Element Fleet provides vehicle fleet leasing and management solutions through the Company's TLS Fleet Management division.

Previously reported on Equipment Finance Advisor - November 9, 2012
Element Financial Acquires CoActive Capital; Establishes U.S. Vendor Platform