Graphic Savings Group LLC dba GSG Leasing announced that it has completed its company name change to GSG Financial LLC, effective immediately. This change is part of a larger rebranding effort to emphasize the company's commitment to expand its product offering to service its expanding vendor, end user and financial partner base.

"The GSG Financial name clearly defines our company focus. Our new name also more accurately reflects our evolution to a financial solutions provider,” said Andrew A. Bender, chief executive officer of GSG Financial.  “As larger banks continue to try to automate processes, our partners value personalized service and customizable financial products.  With the breadth of our services expanding parallel to our partner bases and the markets in which we operate, our company is better positioned to strengthen our industry standing. This is a very exciting time for our company as we continue to position ourselves for accelerated growth in an improving economy.”

The company provides financial solutions including leases and equipment loans to a variety of core industries including material handling, office products, graphic arts, information technology, mailing and packaging and energy throughout the United States and Puerto Rico. GSG is focused on structuring transactions with middle market and investment-grade companies that require more creative and flexible financing than typically offered by traditional banks. In addition to GSG Financial, GSG services customers through two primary affiliates.  GSG Financial facilitates energy capital acquisitions through GSG Energy Finance. GSG Finance of PR LLC provides financial solutions in Puerto Rico.

To support the new name launch, the company unveiled a redesigned website, www.gsgfinancial.com, featuring a unified product, service and solution portfolio.

GSG Financial is an independent equipment lessor and financial solutions provider based in New York City.  GSG partners with organizations to facilitate capital acquisitions through personalized service and customized financial products. The company’s core offerings consist of operating leases, capital leases and equipment finance agreements structured to meet the unique needs of each client.  GSG’s primary industries include material handling, graphic arts, mailing and packaging, office products, IT and software, and energy.GSG leverages relationships to effectively connect vendors, end users and financial institutions with flexible financial packages.  Financial’s affiliates include GSG Energy Finance and GSG Finance of PR LLC.