Priority One Financial Services, Inc., the recreational industry’s oldest and largest F&I outsourcing provider, launches equipment financing for shuttle bus and motorcoach dealers today. Priority One, a division of Forest River, Inc., has expanded their services to assist its parent company and shuttle bus and motorcoach dealers with the unique needs of that industry.

With the finance services Priority One is now offering these dealers, they can expect access to multiple exclusive lenders, quick approvals, unmatched profit opportunities and unique program options. Jared Zimlin, business development director of Priority One says, “We’ve done our research in the equipment finance industry and are excited to expand our business in this arena. Dealers should expect distinct advantages to working with Priority One. We can offer remarketing and referral programs for additional income, competitive loan and lease options and flexible, affordable payment options for dealers’ customers.”

Priority One has been serving the marine and RV industry since 1987. Acquired in 2007 by Forest River, Inc. a Berkshire Hathaway company, Priority One serves as the F&I managed services provider for hundreds of dealers nationwide.