Shawn Halladay, Managing Director – Professional Development, of The Alta Group will speak Friday morning, March 23, at NEFA’s 2012 National Equipment Finance Summit, in San Diego, California.

Mr. Halladay, one of the equipment finance industry’s most respected authorities on accounting, will provide NEFA Members and other conference attendees a current status of the many recent and pending accounting changes and an overview of their likely impact on both operations and marketing.

Said Mr. Halladay, "I am very much looking forward to presenting an update on the new leasing rules to NEFA's members and applaud their interest in keeping informed on changes to the market.  As an educator, and long-time member of various industry associations, I truly understand the value that association-sponsored education brings to its members."

“We’re very pleased to have someone of Shawn Halladay’s experience and reputation participating in our conference,” said Gerry Egan, Executive Director of NEFA.  “Shawn has both the technical knowledge and the ability to communicate it effectively in real world terms that will make this a practical session for everyone.”

The National Equipment Finance Summit, being held March 22-24, 2012, at the Hilton San Diego Resort & Spa, offers an extensive selection of industry educational programs to benefit everyone from the most experienced brokers and lessors to brokers just beginning or wanting to begin transitioning into lessors.  Along with the educational programs there will be ample networking time and exhibits showcasing active funding sources and leading-edge service suppliers.