LEAF Commercial Capital (“LEAF”) has launched a new blog about equipment finance at www.LEAFCommercialCapital.com. The site will publish a wide range of articles about equipment leasing including how to’s, checklists, benefits, best practices, and industry trends. All of the content will be created by LEAF’s management team as well as selected industry experts.
The LEAF blog will anchor LEAF’s comprehensive social media strategy that integrates Facebook, Twitter and LinkedIn. According to Miles Herman, the company’s Chief Operating Officer, the entire online platform is focused on providing high quality, valuable content to LEAF’s network of equipment vendors and other interested industry professionals.
“The equipment finance industry has changed dramatically over the past decade or so, and we see these changes accelerating into the future,” said Mr. Herman. “We no longer treat leasing as simply a means of procuring equipment. We see equipment financing—properly executed—as a strategic advantage that can actually help equipment vendors to accelerate revenue. Our blog, indeed our entire social media presence, is dedicated to helping companies learn how to do this.”
After working together for more than 25 years, the LEAF management team has literally grown up in the industry. Over the years, they have developed unsurpassed expertise in all aspects of small- and mid-ticket equipment financing. The new blog site is the perfect forum to showcase and publish their collective industry thought leadership.
The blog is not simply a marketing tool however, according to Michelle Speranza, Vice President, Marketing and Communications for LEAF. “Our integrated social media strategy is dedicated to providing useful information to the marketplace,” said Ms. Speranza. “Our objective is to educate the marketplace and to offer solid, usable advice that can be put to immediate use. Anyone who has conducted business with us knows that we value our relationships and we want to use the blog to help maintain and build those relationships.”
Anyone involved in equipment leasing, as well as the general public can visit the LEAF blog at www.LEAFCommercialCapital.com. Readers can also friend LEAF on their Facebook page, and follow the company on LinkedIn and Twitter.