Ivory Consulting Corporation, the leading asset finance pricing and analytics software firm, announced  SuperTRUMP, its flagship lease and loan pricing software product, has been selected by 11 new asset finance businesses thus far in 2011.

“We are excited to welcome our new clients to the SuperTRUMP family of users,” said Mark Hays, Chief Executive Officer. “These new customers represent a breadth of industries, including banking, information technology, trucking, aviation and green energy. We look forward to bringing our world-class customer support and newly-revised training classes to these esteemed members of the asset finance community.”

SuperTRUMP performs pricing calculations and financial analysis for simple to highly complex leases and loans. Features include a full-range of sophisticated pre- and after-tax financial measures, such as risk adjusted return on capital, ROA, and ROE; collateral curves; prepaid/deferred structures; residual value guarantee including TRAC and split-TRAC; green energy modeling; termination and disposition modeling; syndications and fractional syndications; like-kind-exchanges; FASB and IASB classification tests; tax, accounting, and cash reporting.

SuperTRUMP is now available as an online, browser-based application on tablet devices and integrates with Salesforce.com.

For more than 28 years, Ivory Consulting Corporation has been the leading provider of sophisticated lease and loan pricing and analysis software to the asset finance industry. Ivory's flagship product, SuperTRUMP, performs pricing, structuring and financial calculations for both simple and highly complex leases and loans. Ivory's Portfolio Analytics is a business intelligence tool that helps anticipate, analyze and optimize leasing and lending operations. The Company is privately held and headquartered in Walnut Creek, CA.