Utilizing these ISOs, the MCAs have access to 100% of the market at a sales cost that is completely variable. Further, the MCAs have a way to control the receipt of proceeds much like the notification process we use. All credit card transactions are run through a third-party merchant card processor. These processors handle all of the data between the merchant and the credit card issuers as well as clearing the final payments to the merchant after all the fees are charged. As part of the documentation of a merchant cash advance, the MCAs instruct the processor to send a percent of all proceeds due the merchant borrower directly to the MCA for payment on their advances. As we know, the only way to survive given the risk we take is to directly get repaid by the client’s customers.
Why Should I Care If They Only Lend Against Credit Card Receipts?
Where there’s yield, there’s interest (no pun intended). Every Tom, Dick and Harry with two nickels to rub together leaped into the MCA ring to get a piece of the action. Also, since most retailers are relatively small (restaurants, dry cleaners, hobby shops, specialty boutiques, etc.), the size of the loans for equipment and working capital weren’t very big. At first, MCA’s wouldn’t make a loan above $25,000. And why would they? All they had to do was generate 10 loans at $15,000 each to earn $150,000 per annum, a comfortable living by most people’s standards. So you didn’t need to have much invested and the risk seemed very manageable given the return. As the market got more and more crowded, growth got harder to come by. Some enterprising MCA realized that retailers not only have credit card sales but also cash sales. And with the advent of the Automated Clearing House (ACH) system in banking, merchant checking accounts could be easily and cheaply debited every day to repay the advances made against the cash sales. Now with daily debiting a standard process in the MCA world, it didn’t take long to recognize that there was still one last area of payments that they could exploit, those B2B and B2G transactions that make up our lending livelihood. The thundering hoard was approaching.
What This Means for Small Business Lenders
Ten years ago, fewer B2B small businesses accepted credit card payments. Today however, nearly all of them do. They had to purchase their processing equipment from an ISO, who is selling the MCA financing product as hard as they can because the commissions are incredibly lucrative. To make matters worse, MCAs use short online applications and just as short documentation, which makes the on-boarding process quicker and easier than dealing with us. I expect the biggest impact of the MCA invasion to come at the lowest deal size range (under $50,000). But remember, these guys are gunslingers. Therefore, sooner or later they’ll be gunning for more types of lending opportunities, including those involving property, plant and equipment.
That of course is the competitive threat. Like all clouds, there is a silver lining. MCAs will advance in second, third or even with no lien position. So we can use these providers to our advantage. If a client needs $25,000, $50,000 or even up to $250,000 quickly for something like the down payment on new equipment, but you don’t have the availability, you can refer in one of these MCAs who will provide the needed money to just about any business that’s been around over a year (they need bank statements to show what the average daily bank balance is so they can determine how much they can debit each day, which they then back into how much funding they are willing to provide). Plus, they’ll fund even in the face of other lien holder issues. Consequently, they can help keep you from having to fund outside of your comfort zone. Otherwise, you might be stuck having to make a very difficult gamble. An MCA might also provide short term funding for a borrower that is past due in payments to you. Additionally, let’s not forget that at their yields make other forms of lending look cheap!
Conclusion
The MCAs have better access to small businesses than we ever did or ever will have through the ISOs. Further, some of them are also backed by the largest hedge/private equity funds in the world. These funds have voracious appetites for growth. While the market is vast, it may still not be big enough for the both of us. They’re fast, they take bigger risks than we do and they can be lawless. And they’re moving in. There will surely be a showdown at some point. In the words of the great Wyatt Earp at the OK Corral, “It’s not necessarily the one that shoots first, but the one that shoots best."